Three connected tracks

Theme: Setting the Stage — Trends, Opportunities and the Emerging African Sports Economy

Different access — sessions marked Academy access (workshops and case studies) are delivered inside the Connected Academy modules and are not covered by a standard delegate pass. See the Academy modules.

1. 09:00 – 09:30

   Opening Keynote

   Investment Trends in African Sports: Emerging Markets and Key Sectors

   Private equity, sports entrepreneurship and market gaps in youth sport, women's sport and community clubs.

2. 09:30 – 10:30

   Panel Discussion

   Challenges and Opportunities in Sports Sponsorship

   Sponsor expectations, ROI and valuation models in Africa.

3. 10:30 – 11:00

   Break

   Networking Coffee Break

4. 11:00 – 12:30

   Workshop

   Innovations in Sports Merchandising & Apparel

   African designers, merchandise booth experience and retail technology demos.

   Academy accessModule 04 · Sports Business & Governance

5. 12:30 – 14:00

   Break

   Lunch & Expo Floor Walkthrough

6. 14:00 – 15:00

   Seminar

   Addressing Gender Inequality in Sports Administration

   Board representation, women in leadership, barriers and advocacy models.

7. 15:00 – 16:00

   Case Study

   Building Successful Sports Franchises in Africa

   Academy accessModule 04 · Sports Business & Governance

8. 16:00 – 16:30

   Break

   Tea Break & Networking

9. 16:30 – 17:30

   Roundtable

   Fan Engagement: Content, Access and Community Building

   Personalised digital content, gamification, community hubs, inclusivity and accessibility.