Module 04 · Academy access only

Sports Business & Governance

Module 04 is the foundation module for anyone running a sports organisation: how franchises are built and financed, how grassroots pipelines are structured, and how a sports venture goes from concept to market. It draws on the workshops and case studies from The Business of African Sport track.

Apply for this module

What you leave with

Module outcomes

Build a franchise model with a credible revenue base
Design a grassroots development pathway that feeds elite sport
Take a sports venture from concept to a funded market entry
Apply governance and ethics standards to a federation or club board

Schedule

Module sessions

Drawn from the connected conference tracks and delivered inside the Academy.

Day 1 · 11:00 – 12:30
Workshop
Track 01
Innovations in Sports Merchandising & Apparel
African designers, merchandise booth experience and retail technology demos.
Wednesday, 16 June · The Business of African Sport
Day 1 · 15:00 – 16:00
Case Study
Track 01
Building Successful Sports Franchises in Africa
Wednesday, 16 June · The Business of African Sport
Day 2 · 11:00 – 12:30
Workshop
Track 01
Developing Grassroots Sports: Building the Foundation for Future Champions
Community engagement, talent identification and resource mobilisation.
Thursday, 17 June · The Business of African Sport
Day 2 · 15:00 – 16:00
Case Study
Track 01
Successful Youth Development Programs in African Sports
Thursday, 17 June · The Business of African Sport
Day 3 · 11:00 – 12:30
Workshop
Track 01
Entrepreneurship in Sports: From Concept to Market
Ideation, market research and pitching.
Friday, 18 June · The Business of African Sport
Day 3 · 15:00 – 16:00
Case Study
Track 01
Revitalising Traditional Sports: Case Studies of Successful Revivals
Friday, 18 June · The Business of African Sport

Apply

Join Module 04

Places are limited and confirmed by the Academy team. Tell us how you want to take part and which sessions you need.

Module: Sports Business & Governance
Module fee: USD 350 per track
Academy desk: afrispo@eeoevents.com

Your Module 04 applications

Once you apply, your reference and live status appear here.