Module 02 · Academy access only

Sports Marketing

Module 02 is the commercial storytelling module. You work through athlete and team identity building, campaign management with creators, and the sponsorship models that are actually closing in African markets — using the marketing workshops and case studies from the Sports in the Digital Age track as the teaching material.

Apply for this module

What you leave with

Module outcomes

Build a digital identity plan for an athlete, team or league
Brief and manage an influencer-led campaign end to end
Package and price a sponsorship proposition a brand will sign
Benchmark African sponsorship campaigns against global practice

Schedule

Module sessions

Drawn from the connected conference tracks and delivered inside the Academy.

Day 1 · 11:00 – 12:30
Workshop
Track 03
Digital Marketing: Shaping Athlete and Team Identities for Global Audiences
Wednesday, 16 June · Sports in the Digital Age
Day 1 · 15:00 – 16:00
Case Study
Track 03
Innovative Approaches to Sports Sponsorship in the Digital Age
Wednesday, 16 June · Sports in the Digital Age
Day 3 · 11:00 – 12:30
Workshop
Track 03
Content Creation, Influencer Collaboration and Campaign Management
Friday, 18 June · Sports in the Digital Age

Apply

Join Module 02

Places are limited and confirmed by the Academy team. Tell us how you want to take part and which sessions you need.

Module: Sports Marketing
Module fee: USD 350 per track
Academy desk: afrispo@eeoevents.com

Your Module 02 applications

Once you apply, your reference and live status appear here.