Sports Management & Administration
Federations, leagues and management firms showcasing governance structures, administrative tooling and the operating models moving African sport forward.
16 – 18 June 2027 · Jamhuri Arena, Nairobi, Kenya
Connecting sports business
Three days at Jamhuri Arena where federations, investors, manufacturers, destinations and technology firms connect to trade, learn and build Africa's sports economy — closing with the PAMOJA AFCON 2027 Official Watch Party on 19 June 2027.
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5
Connected pavilions
130
Connected stands
3
Connected tracks
4
Connected academy modules
Connected pavilions
Five pavilions, one connected floor
Each pavilion is curated around a distinct part of the sports business value chain, with 26 stands per pavilion, so buyers connect with you where they are already looking.
Sport Management Training
Universities, academies and certification bodies building the next generation of sports business professionals across the continent.
Sports Tourism & Infrastructure
Destinations, stadiums, resorts and venue operators positioning Africa as a premier host for world-class sporting events.
Sports & Tech
E-sports, analytics, broadcast, wearables and smart-stadium systems demonstrating the digital rewiring of African sport.
Sporting Goods
Manufacturers, apparel houses, retail technology and merchandising partners meeting buyers from across the continent.
26 stands per pavilion — 9 m², 18 m² and 24 m² formats. Pick your position on the interactive floor plan.
Open the floor planConnected tracks
Three tracks, three days
Keynotes, panels, workshops, seminars, case studies and roundtables running in parallel across the whole expo.
Track 01
The Business of African Sport
Investment trends, sponsorship economics, merchandising, gender equity in administration and franchise building.
Track 02
Destination Africa for Sport
Country branding through mega events, sports tourism economics, sustainable infrastructure and cultural diplomacy.
Track 03
Sports in the Digital Age
E-sports, IoT and analytics, digital marketing, sports management technology and digital-first sponsorship.
Connected academy
Four modules for practitioners
Hands-on training delivered alongside the exhibition. Every conference workshop and case study sits inside one of these modules and is only accessible with an Academy place.
Module 01
Academy overview Sports & Tech
Digital transformation in sports management, fan engagement technology and smart stadium solutions for African venues.
Schedule & apply Module 02Sports Marketing
Marketing in the digital age, securing and maximising sponsorship deals, and hosting international events in African locations.
Schedule & apply Module 03Sports Tourism
Measuring economic impact, developing tourism hubs, infrastructure strategy and technology-enhanced venue experiences.
Schedule & apply Module 04Sports Business & Governance
Entrepreneurship and innovation, governance and ethics, monetisation strategy and empowering women in the industry.
Schedule & applyConnected partners
Put your brand at the centre of the continental conversation
Pavilion naming rights, keynote sponsorship, academy facilitation, media and hospitality partnerships — three tiers and four partner categories.